Most business people believe they are good negotiators. But over many years of participating in M&A negotiations on behalf of Sun Microsystems and Hewlett-Packard, Brian Moriarty has observed that oftentimes very intelligent business people don't always employ negotiation best practices. In many cases, they could have significantly improved their position by implementing the findings of academics and other experts who have identified the most effective negotiation techniques.
Negotiation isn't innate for most people; it is a skill that can be learned. You can either learn to negotiate effectively through experience, which can be very expensive, or you can learn by studying the findings of negotiation researchers.
In this webinar, Brian covers:
- the most common scenarios that arise when you are selling your company
- the choices you have when negotiating the terms of the sale
- which choices are your best ones, as supported by academic research
If you have plans to negotiate—whether it's for the terms of a potential sale of your company or any other asset—you won't want to miss Brian's presentation on negotiation best practices.
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