White Paper: Building a Successful Business Development and Licensing Strategy

Before embarking on a business development process, it’s important to consider that in-licensing and out-licensing has become more important for companies of all sizes and the atmosphere for attractive assets has become increasingly competitive. However, business development and licensing officials cannot go into “licensing mode” via partnering conferences blindly. It’s important to have a good strategic framework for business development before any members.

In this white paper, Carlos Velez of Lacerta Bio discusses several topics to consider before investing in, planning and executing a business development initiative. He covers the challenges presented by organizational structure and the importance of goal setting, flexibility and story-telling in a business context.

 

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the white paper